Category Manager - Seasoning at Promasidor

JOB OBJECTIVES

To support the Manager, Brands Group in developing, executing and evaluating annual activity plans for the product brand, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

KEY RESPONSIBILITIES

Brand plans:

• Develop category brands’ plan.
• Execute approved marketing activities for the category.
• Plan, activate and monitor regular sampling programmes as appropriate for the product brand.
• Ensure core/major activities are evaluated and learnings captures for future brand planning.

Marketing insight:

• Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
• Use consumer insight to inform development of marketing programmes for the product brand.
• Provide market information with which to report on the performance of the product brand.

Competitor monitoring:

• Track competitor activities in the seasoning sector and assist the Manager, Brands Group, in developing response strategies to protect the positions of the product brand.

Budget:

• Manage marketing budgets to execute annual activity plans for the product brand, on budget and on time.
• Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.

Results:

• Execute below-the-line activities for the product brand and evaluate performance against activity objectives.

Financial scope:

• Responsible for managing marketing expenditure allocated to the product brand.

JOB REQUIREMENTS

EDUCATION

• Minimum second-class BSc. / HND from a reputable tertiary institution, either in Nigeria or abroad.
• Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

EXPERIENCE

• 7 years’ work marketing experience in a reputable company, preferably FMCG, of which at least 5 must be in the Brand Management.

KNOWLEDGE & SKILLS

• Analytical, interpreting data and information.
• Ability to multi-tasking.
• Ability to deliver under tight timeline.
• Preparation of annual category brands plan.
• Development and execution of consumer and trade promotions.
• Third-party supplier management.
• Managing A&P budget.
• Good interpersonal and leadership skill.
• Understanding of research techniques.
• Great presentation skills.
• Microsoft Office suite – Word, Excel and PowerPoint.

PERSONAL ATTRIBUTES

• Self-motivated
• Analytical
• Articulate – verbal and written
• Able to interact with a range of people (interpersonal skills)