Category and Channel Marketing Manager - Dairy & Snack at Jobrole Consulting Limited

Duties & Responsibilities

• Develop plans to deliver category growth based on shopper/ consumer and customer requirements
• Optimise and ensure full ROI realization from promotions & channel activations spend for the category
• Support the development of commercial plans and ensure OTIF implementation
• Complete ownership of category annual Battle plan by channel
• Define priority channels for each segment and SKUs within category (MSL), and create tailored category/ channel plans for each
• Lead development of sales drivers for category segment by channel
• Support KAM Team with development of JBP and customer specific programs/plans
• Develop category Insights/purchase decision tree and support Sales team on Category Insight projects/presentation to customers
• Coach and support associates to deliver business objectives and grow their careers.

Education / Knowledge, Skills, Attributes, Experience & Other Requirements
Qualifications:

• First Degree in any discipline
• Post Graduate degree will be an added advantage

Experience:

• Minimum of 7 years’ experience, many of these to be in marketing, or sales, and over this period has successfully delivered on KPIs,
• Experience in either Brand management, Trade/shopper marketing and Field sales management
• Demonstrated success in a number of diverse roles.
• Demonstrated ability to motivate and lead team
• A good coach and inspiration to associates.

Knowledge:

• Good knowledge of Category & channel management
• Appreciable knowledge of Commercial strategy
• Good knowledge of Channel/Shopper trends
• Good knowledge of commercial Planning process (IMEX, CPM, Battle Plan)
• Good working knowledge of FMCGS/ CPGs environment
• Working knowledge of Field Sales and Distributor Management
• Good knowledge of the business environment and competition strategy.

Functional or Technical / Business Skills:

• Commercial Acumen: Developed
• Customer Management: Developed
• Negotiation Skills: Proven Strength
• IMEX: Developed
• Selling Skills: Proven Strength
• Sales Drivers: Proven Strength
• Channel Strategy: Developed
• Communication & Presentation Skills: Proven Strength.