Business & Partnership Development Associate at Mkobo Microfinance Bank Limited (Mkobobank)

Purpose of Role

• The primary focus of the Business & Partnership Development Associate is to provide focused business leadership to the Sales and business development team and maximize revenue for MKOBO Microfinance Bank by proactively building a portfolio of quality risk assets through exceptional business development and Partnership management skills, driving business growth for Lifeline Asset Finance, Educational loan and Earlypay products.

Responsibilities

• Provide strategic and marketing plans to enable the attainment of Mkobo Revenue and profitability goals.
• Drive and achieve the business objectives.
• Drive the growth of Mkobo’s products through exceptional management of existing partnership relationships and signing up new partners.
• Responsible for identifying and driving engagements with target Companies for Early-pay partnership opportunities and their seamless onboarding strategies.
• Ensure consistent growth of the Bank’s risk assets and liabilities in line with defined targets.
• Creating and developing new innovative ways to communicate Mkobo’s service promise to existing and prospective customers/partners.
• Ensure that long-term customer relationship is maintained to achieve the goals of the company.
• Conduct direct marketing of the Company’s products and services to help maximize revenue.
• Provide prompt response to customer inquiries on products or existing account queries.
• Maintain and develop new customer accounts, and liaise with the operations team to onboard the Customers.
• Define, measure, monitor, and report via a dashboard on marketing & sales KPI and metrics on a weekly and monthly basis and suggest improvements on an ongoing basis.
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
• Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, etc.
• To study the market conditions, and competitions, and identify gaps within the market and the substitutes coming into the market.
• To organize activities relating to sales and marketing promotions that will help increase awareness and generate new business.
• Contribute to the annual sales and marketing plan

Qualifications / Experience

• A minimum of First Degree or its equivalent in a Business-related discipline (additional qualification or degree in any finance or business-related discipline may be an advantage).
• A minimum of four (4) years post-qualification experience out of which, at least three (3) must have been in the financial services industry.
• Evidence that the candidate possesses proven skills and competencies in practicals.
• Financial services or technology company experience will be beneficial.
• Excellent knowledge of MS Excel, and PowerPoint;

Knowledge:

• Knowledge of the Financial Services sector and the current trends
• Knowledge of online and offline marketing strategies and tools.
• Knowledge of relationship building and customer management
• Strong business acumen and knowledge of the low-income market
• Comprehensive knowledge of consumer lending, payroll lending, and public sector credit products.
• Sound knowledge of Micro, small, and medium enterprise market and lending methodology, especially around POS products.

Skills:

• Developing and managing a highly efficient marketing team
• Strong marketing and business development skills
• Sound interpersonal and negotiation skills
• Good oral, written, and presentation skills
• Leadership, Supervision, and Coaching skills
• Detail-oriented with strong analytical skills
• Goal-oriented, needs to be focused and achieve targets
• Excellent communication and organization skills.

Key Behaviors:

• Ethical, high level of integrity
• Good communication and listening skills and team player
• Professional, responsible, and accountable
• Quality and customer focused, open to ideas and change
• Commitment to the Company’s vision and values