Business Development Manager at Trinity Financial Services

Brief Summary of Job

• The business development manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.
• This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.

Key Job Description

• Evaluating the creditworthiness of potential customers.
• Creating credit scoring models for risk assessments.
• Approving and rejecting loans based on available data
• Calculating and setting loan interest rates
• Negotiating the terms of the loan with new clients
• Ensuring all loans and lending procedures comply with regulations
• Maintaining records of all company loans.
• Monitoring loan payments and bad debts.
• Reviewing and updating the company’s credit policy.
• Strategic Leadership
• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Identify new market opportunities and lead market research initiatives.
• Define and track KPIs for marketing performance and ROI.
• Team Management
• Recruit, mentor, and manage junior teammates of marketing professionals.
• Promote a data-driven, collaborative, and innovative team culture.
• Provide regular performance feedback and professional development opportunities.
• Brand Management
• Oversee brand positioning, messaging, and visual identity.
• Ensure consistency of brand voice across all platforms and touchpoints.
• Manage public relations, partnerships, and sponsorships.
• Digital Marketing & Campaigns
• Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Plan and manage multi-channel marketing campaigns.
• Optimize the company website and digital presence for conversion and performance.
• Product & Customer Marketing
• Collaborate with product and sales teams to develop go-to-market strategies.
• Oversee customer segmentation, lifecycle marketing, and retention strategies.
• Gather customer insights to inform product development and messaging.
• Budgeting & Reporting
• Manage the marketing budget and allocate resources effectively.
• Analyze campaign performance and report results to senior leadership.
• Make data-informed recommendations for continuous improvement

Requirements & Qualifications

• Bachelor’s degree in marketing, business or a related field (master’s degree preferred).
• Must be working with a Finance or Commercial Bank
• 10-15 years of experience in marketing, with at least 8 years in a senior leadership role.
• Proven experience leading successful marketing campaigns across multiple channels.
• strong marketing portfolio and customer base
• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
• Excellent communication, leadership, and organizational skills.
• Ability to work in a fast-paced, results-driven environment.
• Experience working in a financial or banking institution
• Familiarity with CRM and marketing automation platforms.
• Strong network within the job location and its environment
• A certification/license is preferred.