Business Development Manager - Media and Advertising at Terawork

Job Summary

• The Business Development Executive/Manager will be responsible for driving revenue growth by identifying, developing, and securing new business opportunities across media, advertising, and outdoor billboard platforms.
• The successful candidate will build strong relationships with corporate organizations, advertising agencies, marketing executives, and brand managers to increase advertising sales and maximize occupancy of the company's advertising inventory.
• The ideal candidate should possess a strong network within the advertising ecosystem and demonstrate a proven ability to close high-value advertising deals.

Key Responsibilities
Business Development & Sales:

• Identify and pursue new business opportunities for billboard, outdoor, transit, and media advertising solutions.
• Develop and execute strategies to achieve monthly, quarterly, and annual revenue targets.
• Prospect and acquire new clients across various sectors including FMCG, telecommunications, banking, real estate, hospitality, healthcare, and government.
• Conduct sales presentations and pitch advertising solutions to prospective clients.
• Prepare proposals, quotations, and advertising packages tailored to client needs.
• Negotiate contracts and close advertising deals.

Client Relationship Management:

• Build and maintain strong relationships with existing and prospective clients.
• Serve as the primary point of contact for key accounts.
• Conduct regular client visits and business development meetings.
• Ensure high levels of customer satisfaction and retention.
• Identify opportunities for upselling and cross-selling advertising solutions.

Market Intelligence & Strategic Planning:

• Monitor market trends, competitor activities, and industry developments.
• Conduct market research to identify emerging advertising opportunities.
• Provide insights and recommendations on new products, locations, and advertising formats.
• Support management in developing sales strategies and market expansion initiatives.

Advertising Inventory Management:

• Collaborate with operations and project teams to ensure availability and optimal utilization of billboard inventory.
• Maintain an updated inventory database and occupancy reports.
• Promote premium advertising locations to prospective clients.

Agency & Corporate Engagement:

• Develop relationships with media buying agencies, advertising agencies, and marketing communications firms.
• Engage directly with Marketing Managers, Brand Managers, and Corporate Communications Executives.
• Attend industry events, exhibitions, networking functions, and business forums to generate leads.

Reporting & Documentation:

• Maintain an accurate sales pipeline and client database.
• Prepare weekly and monthly sales performance reports.
• Track advertising bookings, renewals, and contract expirations.
• Update CRM systems and maintain client records.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
• 3–7 years of experience in business development, advertising sales, media sales, outdoor advertising, or related industries.
• Proven track record of meeting or exceeding sales targets.
• Existing relationships with advertising agencies and corporate marketing teams will be an added advantage.