Business Development Lead at Rovatel Media

• The Business Development Lead will play a pivotal role in positioning Rovatel Media as a leading agency in media, branding, and marketing services, ensuring a strong market presence across various industries.

Key Responsibilities

• Develop and implement a revenue-focused business development strategy tailored to the media marketing industry.
• Identify and pursue new business opportunities across advertising, branding, digital marketing, creative content production, PR, and campaign management.
• Lead the end-to-end sales process, from prospecting and lead generation to contract negotiations and deal closures.
• Structure competitive service packages and pricing models to maximize profitability while meeting client needs.
• Build and maintain strong relationships with CMOs, Brand Managers, Marketing Heads, Media Buyers, and key decision-makers across various industries.
• Conduct high-level presentations and pitch meetings to showcase Rovatel Media’s capabilities and solutions.
• Develop customized proposals that address specific client marketing needs, ensuring a strong value proposition.
• Conduct in-depth market research to identify emerging trends, competitive threats, and industry shifts in digital marketing, content creation, media planning, and advertising.
• Stay updated on media buying trends, influencer marketing, performance marketing strategies, and data-driven marketing approaches.
• Identify, develop, and maintain strategic alliances with media houses, influencer networks, content platforms, ad agencies, and technology partners to expand Rovatel Media’s service ecosystem.
• Negotiate partnership agreements that enhance service delivery and create mutual business value.
• Explore co-branded initiatives, sponsorship deals, and content syndication opportunities to strengthen Rovatel’s industry position.
• Work with internal teams to develop high-impact sales enablement materials, including decks, case studies, and ROI-driven reports.
• Establish a robust sales pipeline with measurable KPIs, tracking progress through CRM tools and regular reporting.

Requirements & Qualifications

Must-Have:

• 5+ years of experience in business development, sales, or partnership management within the media, digital marketing, branding, PR, or advertising industry.
• Strong track record of closing high-value deals and scaling business growth in the marketing/media sector.
• Deep understanding of digital marketing services, creative production, content marketing, influencer marketing, social media campaigns, and media buying.
• Exceptional negotiation, networking, and relationship management skills.
• Proven ability to develop and deliver compelling presentations, proposals, and business pitches.
• Experience working with agencies, brands, or media companies to craft integrated marketing and advertising solutions.
• Data-driven mindset with expertise in sales forecasting, pipeline management, and CRM tools.

Preferred:

• Strong network of industry contacts within advertising, digital media, and corporate marketing teams.
• Experience working in a fast-paced agency environment with multiple stakeholders.
• Knowledge of programmatic advertising, affiliate marketing, and performance-driven campaigns.
• Familiarity with emerging trends in AI-driven marketing, MarTech tools, and audience engagement strategies.

Key Performance Indicators (KPIs)

• Revenue Growth: Monthly and quarterly targets for new business acquisition.
• Client Acquisition Rate: Number of new brands onboarded.
• Partnership Impact: Value and performance of strategic collaborations.
• Proposal-to-Closure Ratio: Effectiveness of business pitches and conversions.
• Client Retention & Upselling: Contribution to recurring revenue and long-term contracts.