Business Development Executive - Petroleum Products (Bulk & Retail) & Renewable Energy at Western Buckland Nigeria Limited

Role Overview

• We seek a dynamic, result-driven Business Development Executive to drive business growth through strategic sales, client acquisition, and effective market penetration.
• The Business Development Executive will be responsible for generating revenue through the sale of petroleum products and renewable energy by consolidating various marketing strategies to boost the business overall performance.
• This role requires a proactive and goal-oriented individual who can identify sales opportunities, manage client relationships, and close deals in both corporate and retail sectors.

Key Responsibilities
Market & Account Research:

• Identify high-demand areas, industries, and potential clients in need of petroleum products and renewable energy.
• Research and profile decision-makers in transport, logistics, manufacturing, construction, and retail fueling stations.
• Develops sales strategies and approaches for various products and services, such as special promotions.

Prospecting & Lead Generation:

• Actively seek out and engage new bulk and retail clients through field visits, cold calls, emails, and networking.
• Follow up on referrals and inbound leads.
• Contributes information, ideas, and research to help develop marketing strategies
• Helps to detail, design, and implement marketing plans for other SBUs
• Answers questions from clients about our product and services
• Maintains excellent relationships with clients through superior customer service
• Tracks sales data and works to meet quotas or sales team goals
• Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
• Demonstrates products and services as deemed necessary by clients and management.

Sales & Client Relationship Management:

• Conduct discovery meetings to understand client fuel needs and budget.
• Present tailored proposals and negotiate competitive offers that meet client expectations.
• Maintain strong relationships with existing clients to secure repeat business.

Negotiation & Deal Closure:

• Prepare and Provide pricing proposals, quotations, supply agreements, and delivery schedules; in liaise with the management.
• Negotiate terms that ensure customer satisfaction and business profitability.

Pipeline & Performance Management:

• Manage leads, opportunities, and client data in CRM or tracking spreadsheets.
• Report on key metrics: leads, conversion rates, sales volume, and revenue generated.

Post-Sales Coordination:

• Liaise with logistics and operations to ensure smooth product delivery.
• Follow up on customer satisfaction and request feedback or referrals.

Market Feedback & Strategy:

• Stay updated on market trends, pricing, and competitor activities.
• Recommend new pricing strategies, sales tactics, or packages based on client insights.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 4 - 5 years experience in petroleum product sales (AGO, DPK, PMS), energy, oil & gas, or similar sectors.
• Proven track record in meeting or exceeding sales targets.
• Strong client sourcing, negotiation, and closing skills.
• Excellent verbal and written communication abilities.
• Proficient in CRM tools (or Excel) and sales reporting.
• Self-driven, well-organized, and passionate about field sales.
• Ability to work independently and under pressure.
• Strong network in key sectors: transportation, manufacturing, hospitality, and energy retail.