Business Development Associate at Farmz2U

• The Business Development Associate will be a key player in developing new revenue models, enhancing brand visibility, and driving client acquisition for the agricultural supply chain management company. The role requires direct, on-ground client interactions, profiling customers, and analyzing key metrics such as user acquisition costs, Net Promoter Score (NPS), SEO performance, and overall brand visibility. The individual will be responsible for identifying and qualifying leads, closing deals, and ensuring consistent client satisfaction through targeted engagement strategies across both digital and non-digital channels.

Key Duties and Responsibilities

• Build and maintain a detailed understanding of potential clients, including Growers, Suppliers, and Buyers in the agricultural supply chain.
• Use market research to identify and prospect new business opportunities within the target markets. Implement lead generation strategies, ensuring that prospects are properly qualified based on strategic targeting criteria.
• Utilize CRM tools and sales databases to track and manage leads.
• Actively build relationships with key decision-makers to foster long-term partnerships.
• Drive the company’s visibility through direct engagement and outreach in key target markets, including attending industry events, client meetings, and networking opportunities.
• Ensure that marketing materials are up-to-date and accurately reflect the company’s offerings.
• Ensure alignment on brand strategy and develop content to increase client visibility across both digital and offline channels.
• Monitor and analyze SEO performance across company platforms to identify areas for improvement.
• Ensure that the company’s digital footprint, including SEO rankings and content, is optimized for maximum brand visibility.
• Track and monitor critical business metrics such as User Acquisition Cost (UAC), Net Promoter Score (NPS), and customer engagement levels across platforms.
• Analyze the company’s digital and non-digital engagement strategies to optimize user acquisition and retention.
• Provide insights and recommendations based on the analysis of client interactions, lead generation, and overall engagement.
• Set monthly and quarterly targets for user engagement and ensure they are met through continuous analysis of client data.

Working Relationships

• Sales Team
• Product/Operations Teams
• Leadership Team

Knowledge, Experience And Qualifications Required

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 2-4 years of experience in business development, client engagement, or sales (preferably within the B2B sector).
• Proven track record of success in direct client engagement, lead generation, and business acquisition.
• Strong interpersonal and communication skills, with the ability to build and maintain relationships with senior decision-makers.
• Familiarity with CRM tools and sales databases to track and manage leads.
• Ability to effectively represent the company at industry events, trade shows, and networking opportunities.