Brands Executive at Trainlance

As a Brand Executive, you will:

• Conduct data research to grow and implement ideas to retain our customers.
• Update website and channel landing pages to reflect current campaigns.
• Create compelling copies of newsletters and SMS blast.
• Conduct research to identify emerging trends to customers.
• Schedule batch and blast Email and SMS campaigns in which adding URL tags and doing QA are necessary
• Contribute to brainstorming meetings and the development of new ideas
• Update the weekly marketing scoreboard, monthly offline scorecard, and monthly post-purchase survey report.
• Create visually appealing e-mail campaigns
• Set up and execute weekly email drip campaigns in which copy and creatives are provided
• Send post-purchase survey reports weekly
• Work with the team to turn off campaigns or optimize as instructed.
• Write subject lines, the preview text, and SMS/MMS copy (relying heavily on existing templates/assets)
• Meet very strict deadlines by moving fast and accurately.
• Design, collate and analyze customer satisfaction and feedback.

Must-Have for the position:

• 1+ years of experience managing Email and SMS marketing campaigns is a must-have
• 1+ years of experience with Klaviyo is a must-have
• 2+ years handling Klaviyo and in email marketing
• Proficient in design is preferred
• Proficient in Google Sheets
• Basic experience with Google Analytics is a must-have
• Basic experience with Attentive or similar SMS platform is preferred
• Must be smart, logical, organized task master with strong attention to detail