Branding & Partnership Officer at Buildbay

JOB SUMMARY:

• This role responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels and drive sales.

JOB RESPONSIBILITIES

• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Identifying potential partnership opportunities and collaboration areas
• Conducting market research and competitor analysis for partnerships
• Negotiating partnership agreements and contracts
• Managing and nurturing partner relationships
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
• Generate leads and build relationships planning and organizing daily work
• Develop and implement territory action plan through comprehensive data analysis, and adjust sales techniques based on interactions and results in the field
• Identifying customer preferences to determine new and fast selling products at different location
• Finding leads and conducting the necessary follow-up to meet sales quotas.
• Communicate with customers to understand their requirements and need
• Offer solutions based on clients needs and capabilities
• Other tasks as may be assigned

KEY PERFORMANCE INDICATORS

• Conversion Rate
• Brand awareness growth rate
• Return on investment (ROI)
• Sales Revenue
• Sales Growth Rate
• Net promoter score
• Customer Lifetime Value
• Cost per lead
• Cost per conversion
• Bounce rate
• Followers growth rate

COMPETENCE REQUIREMENTS

• Experience working stakeholders to find win-win solutions
• Experienced/Skilled in Sales Partnership
• Ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent knowledge of digital marketing
• Excellent project management skills
• Great presentation skills
• Proficient with MS Office
• Comfortable with handling data
• Detail-oriented with a strong work ethic
• Computer proficiency is critical.
• An outgoing individual is an excellent fit for this opportunity.
• Experience with SEO
• Strong research skills
• Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative communications products
• Creative thinker with an innovative approach to problem-solving.
• Ability to be flexible to handle multiple priorities.

QUALIFICATIONS & SPECIFICATION

• Bachelor’s Degree in Business Administration, Mass Communication, Marketing or related fields
• Prior experience in brand strategy, brand management, or marketing roles is preferred