Branding and Communications Officer at Alan & Grant

Industry: NGO/Social Services

Job summary

• To plan, coordinate and monitor all branding, and corporate communication activities of the organization

Duties & Responsibilities

• Develop and implement strategies for optimizing and strengthening the company’s corporate brand across different media channels especially digital channels
• Plan, coordinate, implement and supervise advertising, and other forms of promotion efforts to ensure strengthening of as well as consistency in branding activities
• Generate and publish content consistently to position the organization as a leading brand
• Manage the company’s social media accounts and website to enhance visibility, usability/engagements, and effectiveness, ensuring timely, accurate and up-to-date content
• Review and update website content periodically for effective search engine optimization (SEO)
• Act as liaison between the company and the media agencies
• Carry out periodic digital media audits to ascertain brand engagements and monitor footprints
• Collaborate with the Business Development Manager to convert branding and communication activities and engagements to actual revenue for the organization
• Monitor and analyse digital trends and new media for adoption and strengthening of the corporate brand of the company
• Ensure uniformity in internal and external communication templates
• Identify and proffer strategic and timely solutions to all branding and communication issues as well as ensure all possible solutions have been exhausted before escalating to the MD/CEO
• Prepare and manage the budget(s) for the branding and corporate communications unit and ensure cost effectiveness in implementation
• Make recommendations on policies, and processes for branding and communication activities that are in line with best practices
• Other job-related tasks as assigned by the MD/CEO

Requirements

• Bachelor’s degree in Mass Communication or English Language or any related discipline
• Master’s in Business Administration or Marketing or any other relevant discipline is an added advantage
• Minimum of 3-5 years post-graduation experience in branding and corporate communications management
• Certified membership of local and/or foreign professional institutes is an added advantage
• Good presentation skills and ability to come up with a compelling story about the brand to convince target clients, partners, and donors
• Excellent understanding of branding and communication issues as well as insights into corporate governance and not-for-profit operations
• Proven track record in managing company branding and communications systems
• Excellent oral and written communication skills
• Strong digital marketing skills & Creativity