Brand Strategy Officer at eRecruiter

Job Summary:
The Brand Strategy Officer will be responsible for the growth of our reputation in the market and appeal to a larger audience. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

Responsibilities

1. Customer Relationship Management:

• Responsible for the organization’s customer relationship management
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data, and trends on markets and customers
• Creating competitive reviews and situational analyses.
• Up-to-date maintenance of the Customer Database

2. Digital Marketing

• Develop our social media strategy
• Design promotional campaigns for products and other subsidiaries
• Use market data and trends to develop strategies to create more effective marketing plans for products or services

3. Content Management

• Develop a content calendar
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories for onward distribution on all social media channels

Requirements:

• BSc in Marketing, Communications and a related discipline
• Minimum of 2 years cognate experience
• Creative and analytical
• Portfolio of brand-building projects is a plus
• Experience developing marketing strategies based on market segmentation