Brand Strategist at Hazon Holdings

Job Description

• Oversee the creative direction of the brand(s) with a primary focus on product
• Identifying the base product line, seasonal product line and potential fast fashion designs
• Creating a strategy for the merchandise line
• Improving overall visual experience of the customers
• Monitoring market trends
• Meeting with clients and various departments
• Carrying outconsumer research
• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics.