Brand Strategist at First Excelsia

Job brief

Our client, a major player in the technology industry seeks talent to fill the role of a Brand Strategist.

Summary Job Description:

• Gather feedback from sales and analyze consumer behavior to define the company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Conduct competitive research to identify the company’s strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop the company’s social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

Requirements:

• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Creative & Data-driven thinking
• Communication and writing skills
• BSc/MSc in Marketing or relevant field