Brand Storyteller / Copywriter at Majeurs

Responsibilities

• Develop a deep understanding of the brand, its values, mission, and target audience.
• Stay informed about industry trends and competitors to position the brand effectively.
• Craft clear and consistent brand messaging that aligns with the brand's identity.
• Develop a unique selling proposition (USP) that sets the brand apart from competitors.
• Write engaging and persuasive copy for various marketing materials, including websites, social media, advertisements, emails, and product descriptions.
• Adapt writing style to suit different platforms and target audiences.
• Develop and tell compelling stories that resonate with the target audience.
• Use storytelling techniques to create emotional connections between the brand and consumers.
• Work closely with marketing teams, designers, and other stakeholders to ensure consistent messaging across all channels.
• Collaborate with creative teams to integrate copy seamlessly into visual elements.
• Conduct research on industry trends, consumer behaviour, and market data to inform content creation.
• Stay updated on language trends and cultural nuances to create relevant and timely content.
• In charge of medium content for the management and writing of script for SUSU videos.
• Writing of blog articles, writing of script for video content, promotional advert like banner, fliers, etc.
• Incorporate SEO best practices to improve online visibility.
• Optimize content for relevant keywords while maintaining natural and engaging language.
• Review and edit content for clarity, consistency, and grammatical accuracy.
• Ensure that all content aligns with the brand's tone and voice.
• Adapt to changes in marketing strategies, brand positioning, or target audience preferences.
• Stay flexible and open to feedback for continuous improvement.
• Monitor the performance of written content and analyze key metrics.
• Use data and analytics to refine and optimize future content strategies.
• Adhere to brand guidelines and maintain consistency in tone, voice, and messaging.
• Ensure that all written content reflects the brand's values and positioning.
• Stay abreast of industry trends, content marketing innovations, and emerging technologies.
• Implement new strategies to keep the brand's storytelling fresh and relevant.

Education

• HND, Bachelor of Arts(BA), Bachelor of Education (BEd), etc.

Core Skills:

• Writing and Creativity
• Brand Understanding and Strategic Thinking
• Research and Collaboration
• SEO and Digital Marketing Knowledge
• Editing and Proofreading
• Consistency and Adaptability
• Analytics and Data Interpretation
• Time Management
• Communication Skills
• Cultural Awareness

Experience:

• 2 - 3 years