Brand Product Manager at WorQulture

About the Role

• We are looking for a highly motivated and experienced Brand Product Manager to own the entire product lifecycle at Kiitana LLC.
• This is a foundational role for a strategic partner and a hands-on builder who is passionate about bringing creative visions to life.
• You will be responsible for managing and growing our entire product ecosystem, from physical goods to a growing suite of digital products.
• The ideal candidate has a strong creative sensibility, a background in both physical and digital product execution, and thrives in a fast-paced, autonomous environment.
• You will be the central hub for turning ideas into successful, market-ready products, overseeing everything from vendor negotiations to building out customer service systems and driving the social media strategy for our product brands.

What You'll Do (Key Responsibilities)
Product + Brand Strategy:

• Develop and manage the end-to-end product roadmap for all product lines, including fashion, beauty, and digital offerings
• Conduct market research to identify emerging trends, new product opportunities, and creative gaps that align with the Kiitana brand identity
• Work directly with the CEO + Creative Director to ensure all products are a seamless extension of the brand's core values and aesthetic

Physical Product Management (Apparel, Beauty + Accessories):

• Lead the complete development process for physical products, from initial concept and design collaboration to sourcing, production, and launch
• Source, negotiate with, and manage relationships with all vendors, factories, and manufacturers to ensure high-quality standards and timely delivery
• Oversee all project logistics, including visiting locations, inspecting fabrics and materials, and managing quality control to prevent issues
• Manage product budgets, optimize costs, and maintain detailed timelines for concurrent product launches

Digital Product Management (Planners, Courses, e-books + More):

• Own the entire ideation and execution process for new digital products that serve our community's needs
• Collaborate with the Creative Director on design and user experience, and source any necessary vendors or freelancers for development
• Run and maintain our e-commerce platforms (e.g., Stan store), overseeing marketing, sales, and post-launch user feedback
• Analyze user data and feedback to prioritize updates, new features, and future product iterations

Social Media + Content Strategy:

• Develop and execute the social media strategy for Kiitana’s physical product brands, including managing their dedicated social media pages
• Stay ahead of social media trends to ideate and facilitate the creation of compelling, on-brand content that speaks to our core audience
• Work with the Creative Director and other team members on content execution, driving the overall strategic vision and bringing creative campaign ideas to the table

Operations + Team Collaboration:

• Work with our Operations Manager in the design, development, and implementation of operational systems from the ground up, including processes for customer service and order fulfillment
• Serve as the primary liaison between the CEO, Creative Director, and external vendors to ensure clear communication and alignment on all project milestones
• Develop compelling social launch strategies and content ideas
• Establish and track KPIs to measure product success, reporting on sales, customer feedback, and engagement to optimize future launches

What You'll Bring (Qualifications + Skills)

• 4+ years of experience in product management, development, or production, preferably within the fashion, beauty, or digital creator industries
• Demonstrated success launching and managing both physical and digital products from concept to post-launch optimization
• Demonstrated experience in developing and executing social media strategy, with a strong understanding of content creation for platforms like Instagram and TikTok
• A strong creative sensibility and deep understanding of influencer-led brands and their communities
• Hands-on experience with the entire physical product supply chain, including vendor sourcing, negotiation, and quality control management
• Experience building operational processes from the ground up (e.g., customer service workflows, fulfillment systems)
• Exceptional organizational skills with the ability to manage multiple concurrent projects and competing priorities in a fast-paced environment
• A proactive, strategic problem-solver who can navigate ambiguity and crisis situations with a calm, solutions-oriented approach
• Excellent communication skills, with the ability to collaborate with and tactfully influence creative and executive stakeholders
• Willingness and ability to travel as needed for vendor meetings and site visits.

Application Closing Date
26th November, 2025.