Brand Owner at Peridot Forte Solutions Consulting

Job Summary:

As the Brand Owner, you will be responsible for managing and growing assigned fashion brand(s) within the company. The role focuses on product strategy, sales optimization, inventory control, and brand positioning to ensure profitable outcomes. The Brand Owner is expected to take full ownership of the performance and representation of their brand(s), from creation to market delivery, ensuring alignment with company values and objectives.

Responsibilities:

• Work with production and design teams to develop fashion items aligned with brand vision.
• Create and implement brand positioning, messaging, and identity strategies.
• Develop and implement comprehensive brand strategies that align with company goals.
• Manage brand positioning, tone of voice, and visual identity across all touchpoints.
• Collaborate with marketing, product, sales, and creative teams to execute campaigns and initiatives.
• Conduct market research and consumer insights to inform branding decisions.
• Monitor brand performance through KPIs, market trends, and competitor activity.
• Lead brand storytelling through advertising, digital content, packaging, and PR efforts.
• Oversee partnerships, sponsorships, and influencer collaborations aligned with brand values.
• Manage the brand calendar, campaign timelines, and asset development.
• Ensure consistent brand messaging across internal and external communications.
• Report regularly on brand health, campaign performance, and ROI.
• Analyze market trends, customer insights, and competitive landscape to guide brand strategies.
• Drive promotional plans, marketing activities, and go-to-market strategies for each brand.
• Develop product pricing, packaging, and promotional strategies in alignment with company goals.
• Collaborate with the Sales and Digital Marketing Teams to ensure brand visibility and sales growth.
• Monitor brand performance using key metrics (sales, engagement, customer feedback).
• Identify and engage strategic partnerships or influencers to grow brand awareness.
• Maintain consistent brand experience across all customer touch points—online and offline.
• Submit monthly brand performance reports to management, including sales analysis and growth initiatives.
• Attend exhibitions, fashion events, or trade shows to promote and grow brand presence.
• Support photoshoots, brand campaigns, and content creation activities.
• Ensure stock levels of branded products are optimal across stores and digital platforms.
• Uphold brand quality standards and ensure product delivery aligns with customer expectations.

Requirements:

• Bachelor’s degree in Business Administration, Fashion,or a related field.
• Professional certifications in Brand Management or Fashion Retail is a plus.
• 4-6 years of experience in  brand or product management, preferably in Fashion, Retail.
• Result/customer oriented with a passion for fashion.
• Excellent written and verbal communication skills.
• Understanding of digital marketing and fashion trend analysis .