Brand Marketing Specialist at Green Africa

Job Role

• Plan and execute strategic approach to brand marketing for Green Africa.
• Propose and execute faced-to-face brand experiential ideas in line with Green Africa’s standards to increase brand awareness/affinity
• Translate company business objectives into creative and executable corporate communications strategies and programs
• Respond to requests for information release or press conference from the media or designating a spokesperson or source of information
• Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the Green Africa’s activities, products and services
• Ensure brand presence in both online and offline channels with the use of Digital Marketing and Offline Marketing
• Participate in organizing promotional events to positively represent the company.
• Demonstrate strong judgment in understanding key trends and news elements to develop a successful PR program with proactive and responsive media relations activities
• Prepare periodic competitive reports and analysis.
• Liaise with partner agencies (Creative, Public Relations, Media e.t.c.) or vendors to execute promotional events, campaigns and company branded merchandise.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, communications, or a related field
• Proven experience in Marketing,or similar role
• Ability to conduct market analysis, knowledge of data collection and analytical tools (spreadsheets, charts e.t.c).
• Proven experience in Email Marketing and Content Creation
• Exceptional Communication and Writing skills
• Project Management skills.
• Proficiency in Microsoft Office
• Extensive knowledge and use of all social media platforms.