Brand Marketing Manager (FMCG or Electronics) at Ascentech Services Limited

Summary

• Responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Job Objectives / Purpose of Job

• Managing and coordinating marketing and creative activities, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
• Manages the day to day marketing activities of the organisation and long term marketing strategy for the company.
• Measures, enhances, and enriches the image of the organization through various goals and objectives.

Reporting Relationships:

• Reports To: General Manager, Sales and Marketing

Job Duties / Responsibilities / Accountabilities
Marketing plan:

• Design, implement, and facilitate annual marketing plan
• Support and facilitate development and implementation of segment level business/marketing plans.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
• Develop marketing strategy, based on knowledge of company policy, nature of market, copyright and royalty requirements, and cost and mark-up factors.
• Edits materials according to specific market or customer requirements. Develop promotional materials including marketing collateral and print copies.
• Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency.

Marketing budget:

• Plan and administer the Organization’s Marketing budget.

Manage marketing suppliers:

• Negotiates with media agents to secure agreements for translation of materials into other media.
• Edits materials according to specific market or customer requirements.
• Develop promotional materials including marketing collateral and print copies.

Liaises with sales business on development activities:

• Offer coaching for prospective client meetings, presentations, etc.

• Work with regional offices on designing and implementing prospecting and client contact systems.

Oversee corporate communications activities:

• External communications and systems
• Internal communications and systems
• Public relations efforts
• External vendors and consultants

Develop and administer company brands:

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
• Supervise a brand’s architecture, content, and function, and manage access to brand assets.
• Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency.
• Track consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research.

Manage marketing department:

• Supervise staff.
• Make staffing and hiring decisions within marketing department.
• Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
• Manage day to day activity with PR, press and marketing communications agencies.

Periodic duties:

• Design, implement, and facilitate annual marketing plan.
• Support and facilitate development and implementation of segment level business/marketing plans.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
• Develop marketing strategy, based on knowledge of company policy, nature of market, copyright and royalty requirements, and cost and mark-up factors.
• Other duties assigned by the General Manager Sales and Marketing.

Key Competencies:
Knowledge/Skills:
Functional / Technical:

• Market / Competitive analysis
• Market & Customer Understanding / Management
• Strategic Perspective
• New Product Development
• Presentation skills
• Negotiation & Persuasion skills
• Products / Services Knowledge and Application
• Confidentiality
• Problem analysis and problem-solving
• Team-leadership
• Persuasiveness
• Adaptability
• Creativity
• Judgment
• Decision-making.