Brand Manager at UAC

ROLE PURPOSE

Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume, profitability, and consumer satisfaction

JOB DESCRIPTION

Leadership Brand and Planning

• Drives delivery of brand profitability and growth in line with business objectives
• Leads, manages, and grows profitability of assigned brand
• Drives and create competitive gaps through business efficiency improvements at every step of the value chain.
• Makes business decisions for the brand through a strong understanding of key issues and trends
• Oversee the marketing lifecycle of our products from research and development through sales.
• Leads and manages the business planning process with different stakeholders.
• Ensures that brand plans are executed on time and flawlessly by defining WHO, WHAT, WHEN, WHERE
• Design marketing strategies to maintain, improve and bring awareness to the wider value and reputation of the UFL brand and its products over time.
• Set challenging team goals and clear standards for success and give direct actionable feedback
• Leads creative development to motivate the target audience to "take action"
• Engages with multi-disciplinary teams (including sales, finance, supply chain, trade marketing, operations) to develop top brand strategies

Customer Delight & Relationship management

• Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding.
• Ensures that branding is consistent across advertising and campaigns; making sure that the brand remains recognizable, up to date and exciting to consumers
• Delights target consumers, build brand portfolios, and generate strong brand building results.
• Ensures that all brand activities are aligned with the brand essence and vision.
• Ensures that our communication team is integrated and that all our partners are aligned.
• Translates brand elements into plans and go-to-market strategies.
• Manages all activities related to the brand, act as the key sources of information within the organization on the brand and on competitive products.

Customer Engagement

• Provides strategic direction/input for development of channel, customer, and field sales strategies in line with business requirements
• Constantly challenges the sales organization to ensure its results and effectiveness.
• Engages and partners with outside stakeholders to maximize UFL's contribution to society

EXPERIENCE & SKILLS

• BSc or HND in relevant disciplines with NYSC Certificate. MBA is an added advantage
• Minimum of 5 years of experience in marketing role with involvement in a broad commercial function
• An innovative, skillful, and self-motivated team player with good analytical and statistical skills
• Experience in leading cross-functional teams
• Excellent project management and business operations skills
• Professional Accreditation: Any applicable to relevant professional bodies e.g. CIM