Brand Manager - Trophy Lager at International Breweries

Roles & Responsibilities:

• Directly lead all Brand led events.
• Co create brand plans for all year-round campaigns
• Directly lead Development of creatives all through the year for Digital across all the campaigns and always
• on content.
• Analyze data for insights & articulates opportunities for the brand
• Lead and manage influencers/celebrities all through the year to deliver Earned media
• Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship
• Establish and maintain social systems between regions and across relevant functions to ensure
• collaboration and ongoing feedback loops
• Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar
• activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade
• Marketing team
• ZBB Budget management –to ensure ZBB delivery in line with budget

Qualification & Experience:

• Bachelor's Degree in a relevant field
• Minimum of 2 years relevant brand management/marketing experience
• Good Communication skills
• Self -driven, takes initiative and manages time/priorities well
• Influencing and collaboration skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Stakeholder/ Relationship management
• Consumer focused