Brand Manager at Sonia Foods Industries

Description

• If you’re creative, have a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you. As a Brand Manager you should be able to drive positive brand perception & brand equity across Taste Enhancers of our products via 360 degrees consumer connection,
• Managing a specialist integrated marketing ecosystem comprising a network of internal talent and external agency partners (Media, Creative, Experiential, PR, Digital and media Monitoring Agencies).

Responsibilities

• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• Degree in Marketing or a related field
• Candidates with experience in the fast-moving consumer goods (FMCG) industry will be given preference.
• Proven working experience as Brand Manager orAssociate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Candidates must reside in Lagos.