Brand Manager: Quaker at PepsiCo, Inc.

Responsibilities

• Own the development of strong functionally aligned brand AOP plans
• Lead the execution of AOP plans to ensure delivery of set KPIs.
• Manage the artwork development process with design agencies and ensure approval by the relevant internal stakeholders.
• Engagement with creative agencies in delivering relevant consumer centric marketing campaigns.
• Supervise BTL agencies ensuring mechanics are aligned and required fast pivots are executed.
• Lead alignment of marketing activities with distributors and supervise execution ensuring delivery of aligned activity KPIs
• Support innovation projects through the stage gate process.
• Landing integrated annual brand plans with the cross functional team.
• Support the BU and Country in development of PSP, aligned to the category strategy and growth priorities.
• Effectively managing the brands budget, and ensure compliance with all controls.

Qualifications

• Marketing/Business Tertiary qualification (degree) as minimum
• Strong numerical bias.
• Demonstrable P&L understanding
• Strong social media and digital communication skills
• Presentation skills
• Persuasive skills
• Negotiation skills
• Strong Computer skills (literacy)
• Minimum 5 -7 years of marketing experience within the FMCG industry
• Experience in Food Industry a must.
• Experience managing food brands preferrable