Brand Manager at Phillips Consulting

RESPONSIBILITIES

• Contribute to Brand Strategy definition.
• Initiate annual Brand marketing review and plans for the Brand with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
• Define Brand Communication Strategy in accordance to Plan and Brand Positioning, selecting the most efficient media mix in alignment with the Category Marketing Manager.
• To prepare Agency briefs and subsequent evaluation and assessment of subsequent Agency creative proposals.
• Creation and exploitation of brand sponsorship platform where applicable, to enhance selected brand health indicators.
• Identification of and association with relevant external events/initiatives that will add value to brand equity.
• Monitoring related platforms especially those in use by competition.
• Lead development of advertising materials/creative proposals in each stage before final approval by the Chief Marketing Officer.
• Propose and test any changes in advertising strategy.
• Work collaboratively with Trade Marketing Team to ensure effective Sales Driver deployment of the Brand in all categories of outlets, driving ultimately Equity.
• Monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued alignment to Brand positioning.
• Report periodically, giving information on all activities undertaken by the Brand and competitive brands.
• Keep the Brand’s profitability under constant review and to draw early attention to any deviations from estimated profits as a result of sales variations or changes in costs.
• Prepare an annual advertising budget for the Brands for the approval of the Chief Marketing Officer.
• Monitor advertising budget ensuring adherence in line with approved plans.
• Carry out regular budget-control monitoring exercises to avert over-expenditure.
• Support the development of the yearly Media Brief for the Agency giving guidance regarding advertising budget appropriation by media.
• Support the monitoring of all outdoor hoardings and posters for the Brand and ensure these are in good condition and strategically located.
• Monitor and analyze official and unofficial trade margins of competing brands, make appropriate proposals and execute accordingly.
• Ensure that all marketing considerations are considered in making volume projections for the Brand.
• Propose and execute promotions plans and schemes, in alignment with Trade Marketing Team, after approval by the Chief Marketing Officer.
• Monitor the effectiveness of all promotional activities, propose relevant modifications and prepare post-promotion reports with appropriate proposals and recommendations.

REQUIREMENTS

• At least 3 years' experience within Brand Marketing (FMCG preferred).
• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• In-depth understanding of the brands s/he handled.
• A willingness to listen and have a positive attitude.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Ready to travel extensively for Brand Related activities.
• Sound understanding and experience in creative/production processes, design and implementation, research and NPD.
• A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies.
• Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL.
• Degree educated in marketing or related courses; an MBA will be an advantage.
• Creative and innovative thinking.
• Strong business acumen with appreciation for commerciality.
• Solid analytical and influencing skills.
• Thorough and creative problem-solving abilities, strong verbal and written presentation skills.
• Must be able to manage multiple initiatives with strong execution. orientation and proper project management abilities.
• Previous brand marketing experience in an FMCG.

SALARY- 850KGROSS