Brand Manager at Perfetti Van Melle

WHAT YOU WILL DO

• Drive the implementation of the marketing strategy for the company in line with objectives.
•  With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
• Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
• Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
•  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Under supervision of the Category Manager, Plan and execute the Marketing Operations (activations, visibility tools) under strict Budgetary Controls
•  With the Support of  the Category Manager develop new brand communication in close liaison with Group Marketing

OUR PERFECT CANDIDATE

• Minimum 5 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the Food & Beverage sector.
• Sound knowledge of Nigerian media landscape and consumers.
• Experience of having developed new & effective communication materials including TV copies.
• Able to collaborate efficiently with internal and external teams.
• Good communication skills, both written and orally.
• Experience working with & successfully managing 3rd party agencies / strategic partners.
• Budgetary & cost control management.
• Competitive intelligence & insights. .
• Good experience in driving new product developments