Brand Manager at People Capacity Management

People Capacity Management is recruiting to fill the following role with our client, a fast-growing group of companies

Job Responsibilities

• Analyze brand positioning and consumer insights
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Meeting with clients and working with colleagues across multiple units (such as marketing assistants, marketing managers etc.)
• Organising events such as product launches, exhibitions and photo shoots.

Requirements

• BS degree in a related field
• A minimum of 5+ years relevant experience in a similar role
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

Location: Lekki, Lagos