Olam Agri is a market-leading, differentiated food, feed, and fiber agri-business with a global origination footprint, processing capabilities, and deep understanding of market needs built over 33 years. With a strong presence in high-growth emerging markets and products across grains & oilseeds, animal feed & protein, rice, edible oils, specialty grains & s...
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Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.
Help develop consumer validated winning communication for the brands assigned.
Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
Ensure execution of brand plans on time and budget.
Management of external agencies to deliver the best creative output and on-time execution.
Understand how consumers assimilate media & Implement efficient media planning & buying.
Ensure effective management of internal and external research projects using the right tools and techniques.
Manage the development of pack design (new/ changes).
Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
Help with Trade Marketing Requirements.
From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.
Key Deliverables
Drive: MKT SHARE, NET CONTRIBUTION, TOMA
Develop & Implement brand plans on time and budget
Help develop Brand Architecture & Pyramids
Develop a repository of consumer understanding & insights : Conversion to concepts
Develop the innovation pipeline
Requirements
MBA or other relevant certification is a plus
Job experience: 5 years minimum experience in Brand Management
Strong oral and written communication skills as well as presentation skills
Goal-oriented and results-driven with a creative mindset
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