Brand Manager at Onyx Beauty Hub

Position Overview:

• As a Brand Manager, you will be responsible for developing, implementing, and executing strategic brand initiatives to enhance brand awareness, drive consumer engagement, and achieve business objectives.
• You will play a crucial role in ensuring that the brand's identity, positioning, and messaging are consistent across all channels and resonate with the target audience.
• Additionally, you will collaborate with various cross-functional teams to drive successful marketing campaigns and product launches that align with the brand's vision and values.

Key Responsibilities:

Brand Strategy and Development:

• Develop and execute comprehensive brand strategies aligned with the company's overall marketing and business objectives.
• Conduct market research and competitor analysis to identify opportunities, trends, and consumer insights that can inform brand strategy.
• Define the brand's unique selling propositions (USPs), brand positioning, and brand identity guidelines.

Marketing Campaigns and Product Launches:

• Conceptualize, plan, and execute integrated marketing campaigns to drive brand awareness, customer acquisition, and brand loyalty.
• Collaborate with the marketing team to create and implement effective product launch strategies that generate excitement and drive sales.
• Monitor campaign performance, analyze data, and make data-driven decisions to optimize future campaigns.

Brand Messaging and Communication:

• Ensure consistent brand messaging and tone of voice across all marketing channels, including social media, advertising, website, and other communication platforms.
• Develop and maintain brand guidelines to ensure all marketing materials adhere to the brand's visual identity and messaging standards.
• Manage the development of creative assets, such as videos, graphics, and content, to support brand initiatives.

Cross-Functional Collaboration:

• Work closely with product development, sales, and other internal teams to align brand strategies with product roadmaps and sales objectives.
• Collaborate with external agencies, vendors, and partners to execute marketing campaigns and initiatives effectively.
• Build strong relationships with influencers, brand ambassadors, and other key stakeholders to enhance brand visibility and credibility.

Brand Performance Analysis:

• Monitor and analyze key brand performance metrics, market trends, and consumer feedback to identify areas of improvement and growth opportunities.
• Provide regular reports and presentations to senior management on brand performance and marketing initiatives' effectiveness.

Budget Management:

• Manage the brand marketing budget efficiently, ensuring that resources are allocated appropriately to achieve the best possible results.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field (a Master's degree is a plus).
• Proven experience as a Brand Manager or in a similar marketing role.
• Demonstrated success in developing and implementing effective brand strategies and marketing campaigns.
• Strong understanding of consumer behaviour, market dynamics, and industry trends.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with the ability to innovate and adapt to changing market conditions.
• Analytical mindset with the ability to use data to drive decision-making.
• Strong project management and organizational skills.
• Proficiency in marketing software and tools.
• Passionate about branding and keeping up to date with the latest marketing trends and best practices.