Brand Manager - Merchant Acquiring at Nomba (Formerly Kudi)

About You:

• A BA/BSC degree from a leading academic institution – other advanced degrees is a plus.

• 4 - 6 years proven work experience as a brand manager  in a Fintech or FMCG Industry

• Project management experience, with a solid understanding of project management principles and techniques

• Strategic thinker able to identify long-term opportunities and trends

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives

• Experience in identifying target audiences and devising effective campaigns

• Experience in brand management, brand marketing, or marketing strategy

About the Position

• Translate brand elements into plans and go-to-market strategies

• Drive all Merchant acquisition campaigns

• Create a merchant acquisition strategy for the merchant acquisition business across all geographical regions in Nigeria

• Partner with related business functions like the sales, product, support and business teams to gather business requirements to drive marketing initiatives

• Lead creative development to motivate the target audience to “take action”

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

• Analyze competition and consumer insights

• Own the development and messaging of the brand narrative

• Define and manage the brand communication strategy using a variety of media

• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities

• Organize and coordinate Merchant acquisition events and activations across all states

• Devise innovative growth strategies to position nomba as a market leader