Brand Manager at M.O.T

Job Description

• The Brand Manager is in charge of defining the brand identity, telling the brand story and curating the overall customer experience.
• The role will require an in-depth knowledge of marketing, branding and communications. This individual should be creative, highly motivated and passionate.
• He/She will be responsible for overall brand development and messaging across all communication platforms and would be expected to develop strategies for promotion, engagement, conversion and growth.

Roles and Responsibilities

• Define and manage the brand identity, vision and overall marketing strategy.
• Curate customer experience by defining and managing the brand communication strategy across all communication and sales channels.
• Own, develop and maintain the external brand narrative.
• Create and execute marketing programs and campaigns.
• Carry out market research and studies to identify gaps and opportunities in the market, and get competitor and customer insights.
• Organising brand events and promotion of products and collections.
• Creating customer feedback processes and providing useful feedback based on them.
• Designing brand collateral.

Requirements

• Bachelor's Degree in Communications, Business or relevant field
• Master's Degree (or second-degree equivalent)
• 3-5 years of relevant work experience
• In-depth knowledge of marketing and brand management
• Excellent communication skills, both oral and written
• Creative.

Attributes Required:

• Ability to lead and inspire team members with a clear vision and strategy
• Strategic thinking and planning in line with set goals and objectives
• Hardworking, driven and self-starting
• Good interpersonal skills
• Research, critical thinking and analytical skills.