Brand Manager at Ifitness Center Ltd

Job Summary

• We are looking for an experienced Brand Manager to help build our brand and raise brand awareness.
• The successful candidate will work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
• The successful candidate will lead the department on all operational functions, and support with strategy design and implementation.

Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action”.
• Establish performance specifications, cost and price parameters, and market applications and sales estimates.
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies KPI.
• Align the company around the brand’s direction, choices, and tactics.

Requirements

• Proven working experience as a Brand Manager or Associate Brand Manager.
• Proven ability to develop brand and marketing strategies and communicate
• recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up to date with the latest trends and marketing best practices.
• Degree in marketing or a related field.
• We preferred Ideal Candidate with previous experience with, FMCGs, Retail-led organizations, e.g, Banks, Indomie, Nigerian Breweries, Unilever, Pepsi, etc

Compensation:

• Salary: Attractive
• Benefits: Health & and wellness allowance, PENSION, NHF, PAYE
• Learning & Development Budget & Mobility Support
• Hybrid Workstyle