Brand Manager - Home Care at PZ Cussons

Job Purpose

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies

Reports to

Category Lead, Home Care

Significant  Relationships (Internal & external)

• Regional Marketing team
• Brand Development & Activation Team
• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
• Advertising agencies & Service providers

Key Accountabilities

• Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
• Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance.
• Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
• Explore & exploit new growth opportunities for the brand.
• Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 .
• Collate local consumer insights and output from research plans to feed into the development of the brand strategy.
• Define pricing policy for products within the brand portfolio in the Region.
• Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
• Participate actively in company-wide initiatives as required – e.g. Margin Improvement
• Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:

May require

• Significant in-country and regional travel
• International travel
• Flexibility to work on weekends

Qualification , Experience & Competencies

Qualifications Experience

• Bachelor Degree
• 5-7 years demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

Consumer Champion

• Insight generation (Developed)
• Communication (Proven strength)
• Digital (Proven strength)

Brand Champion

• Brand propositions (Developed)
• Strategy (Developed)

Profit and Growth Champion

• Commercial delivery (Proven strength)
• RTM (Proven strength)

Innovation Champion

• Innovation (Developed)
• NPD and PLM (Proven strength)

Business Leader

• Personal leadership (Developed)
• Personal drive (Developed)
• Talent development (Developed)