Brand Manager at Grand Cereals Limited

Purpose Statement:

• Responsible for managing designated category and its profitability; develop and implement brand and marketing initiatives and deliver on brand growth and equity objectives

Key Accountabilities

• prepare annual marketing plans and drive achievement Of brand(s) volume, value, market share, distribution and equity objectives/ targets as agreed with Head of Marketing
• Drive execution Of brand activities to ensure consistency with portfolio / product line strategy
• Drive successful implementation of consumer/shopper support initiatives and where required channel support strategies in line with brand positioning.
• Measure and report performance Of marketing campaigns and assess against goals (ROI and KPIs).
• Drive on-time delivery of new product development initiatives to market and closely manage launched products through launch and growth phase
• Track and monitor brand/competition/category performance in markets and channels to identify opportunities where present and proffer remedial solution (s) where there may be issues.
• Judicious utilization Of brand budget to ensure activities required are effectively implemented
• Perform post-event evaluation of specific consumer or trade-related activations and promotions with appropriate closure reports. prepare brand update data for monthly, quarterly and yearly marketing report prepare brand briefs for brand / marketing initiatives

Education and Experience:

• Bachelor's degree or HND in Social Sciences, Art or Humanities field
• Minimum Of five (5) year experience in brand management and marketing
• Membership with a renowned professional association such as ARCON will be an added advantage.
• Experience in modern trade will be an added advantage

Competencies Required:

• Experience in successfully leading a team
• Strong interpersonal and team orientation
• Strong verbal and written communication skills
• Attention to detail and a creative ability
• Research skills and market intelligence