Brand Manager at Global Profilers

SUMMARY

The Brand Manager has the responsibilities to develop and execute marketing programs that increase brand identity and brand awareness. The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.

RESPONSIBILITIES

• Development of the brand marketing strategies to establish strategic direction and program positioning.
• Developing and implementing strategies that resonate with the target market.
•  Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
•  Building brand awareness and increasing brand value and profitability.
•  Researching and analyzing consumer behaviour, market trends and competitor activity.
•  Understand the products and services offering and approach of key competitors.
•  Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets.
• Developing, executing and coordinating the brand and promotional activities.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

REQUIREMENT:

• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

RENUMERATION:  Salary is N250,000 - N300,000 Monthly Gross.