Brand Manager at GBfoods

About the Role

• The Brand/Category custodian, responsible for leading the development of market-based strategies and tactics collaboratively with other functions to ultimately deliver revenue, increase brand/value share, brand love & growth.

Key Responsibilities:

To lead the following areas:

Project Management (End to End delivery of innovation management)

• Business Case/Objectives/Opportunity Sizing
• 4 Cs Analyses
• Value Chain Evaluation
• P&L
• Project Financial Viability & Operational Feasibility
• Multi-functional Project Management
• Commercial Planning for In-market launch of the innovation

Commercial Operations Leadership

• Manage the planning, execution and tracking of brand programs in the region – vis – new product, pricing, experiential, direct-to-consumer activations or shopper /channel activations

Business & Budget Management Leadership

• Innovation & Initiative Reviews
• Demand Planning
• Consensus & Sufficiency
• Marketing Budget & P2P Tracking

Creative & Campaign Process Management Leadership

• Contribute to creative process – from agency briefing to conceptualization of big idea and execution of creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
• Create & Adapt relevant and differentiated shopper programs
• Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms
• Multi-functional Agency Management
• Governance on Brand Standards, Visual Identity System, Pack Design Principles and Content Management throughout the process.

Strategic Marketing Leadership

• Business Issue Analytics
• Growth Opportunity Sizing
• Where to Play/How to Win Strategy Setting
• Consumer Habits/Brand USP identification
• Execution Models
• Knowledge Sharing/Thought Leadership

Marketing Metrics Analytics & Reporting

• Brand Letters
• Business Reviews
• Pre/Post Reporting

Brand Governance

• Brand Letters
• Business Reviews
• Pre/Post Reporting

To collaborate with Other functions on the following areas

• Agencies on creatives, campaigns and activations
• Consumer Insights Function on primary and secondary research – Landscape and
• Consumer Behaviour data analytics/insights/integration/modelling
• R&D/Technical/Finance on Product Development, Operational Feasibility and Financial Viability
• Trade Marketing/Sales Team on Customization and Channel/shopper activations

Requirements:

• HND/BSc in Market Research, Marketing, Psychology, Statistics or other similar field qualification. Possession of CIM, NIMN or other relevant certifications is a plus
• Seven (7) years' experience, five of which should major in brand management preferably from agency and/or multi-national consumer goods sector

Technical Skills

• Understands fundamentals category business model
• Compelling business and activation briefs development
• Brand Asset and Design Principles
• Understands macro forces and consumer behaviour impact)
• Stakeholder management
• Competency in Microsoft Office suite (in particular, Excel and PowerPoint) is essential

Soft Skills

• Active listening and excellent negotiation
• Excellent collaborator and influencer
• Agile, dynamic and a creative personality
• Strategic Thinking and Thought Leadership
• Strong interpersonal skills
• Excellent team player
• Drive complex analysis to completion, synthesize and communicate insights
• Get-it-done mindset i.e., motivated to work hard and efficiently in a fast-paced, cross-cultural environment
• Ability to articulate with strong presentation and communication abilities