Brand Manager at Future Software Resources Ltd.

Description

• Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy for all digital marketing channels
• Manage digital assets of Digital Marketing channel
• Create a tailored digital marketing strategy, content marketing and social media strategy.
• Work with your team to brainstorm new and innovative growth strategies.
• Identify the latest trends and technologies affecting our industry.
• Plan and manage BOI’s social media platforms incl. content creation, responding, daily management and engagement
• Oversee and manage digital campaigns
• Develop and monitor campaign budgets
• Apply best practices to BOI accounts as well as sharing them with team members as needed
• Use Google Analytics to track the impact of SEO, content marketing and social media etc.
• Design and manage email marketing campaigns incl. content creation, list management,
• Set up and optimise Google Ads and Social Media Advertising
• Manage and optimise chatbot
• Collate and report on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity

Requirements

• Passionate about digital marketing, strategy and campaign design with deep subject matter expertise in Content Creation, Social Media Management & Marketing, Digital Media Buying, Email Marketing, SEO, SEM,
• Minimum of 2 years digital marketing experience
• Demonstrated experience in creating cutting edge digital marketing strategies & campaign, budgets, content calendars and digital marketing collateral,
• Must possess strong oral, written, presentation, and interpersonal skills.
• Strong knowledge of technology / web development / digital marketing / social media channels
• Excellent customer service, communication and interpersonal skills
• Ability to remain calm and courteous in periods of stress
• High energy, passion, and a good sense of humour
• Experience working with Agencies an advantage
• Analytical and proactive approach to tasks
• Highly creative with excellent analytical abilities.
• Up-to-date on the latest trends and technologies in digital marketing.
• Strong attention to details
• Strong Interest in research and personal development
• Ability to spot consumer trends and behaviours through social listening
• Ability to write high quality content for different social platforms
• Strong people management and negotiation skills.
• Ability to multi-task and work independently.

Required Skills:

• Campaign Development
• Basic Digital Strategy Skills
• Social Media Marketing Expertise
• Basic Understanding of Search Engine Optimization (SEO)
• Basic design skills such as HTML, CSS, Photoshop etc.
• Proficiency in Microsoft Office applications
• Basic website analytics skills, preferably using Google Analytics
• Expertise in Image editing software, videography and photography
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Basic knowledge in Email Marketing
• Basic knowledge of Chatbot management.