Brand Manager at FMR AGENCY

Description

• We are seeking an experienced, strategic, and creative Brand Manager to oversee the development, positioning, and growth of our brand.
• The ideal candidate will be responsible for ensuring a strong and consistent brand identity across all customer touchpoints while developing initiatives that increase brand awareness, customer engagement, and business growth.

Key Responsibilities

• Develop and implement brand strategies aligned with the company’s overall business objectives.
• Manage and strengthen the company’s brand identity, positioning, and image.
• Ensure consistency in brand messaging, visual identity, tone, and communication across all channels.
• Develop and execute brand awareness and marketing campaigns.
• Conduct market and competitor research to identify trends, opportunities, and threats.
• Work closely with the social media, content, creative, sales, and marketing teams.
• Oversee brand campaigns from concept development through execution and evaluation.
• Monitor brand performance, customer perception, and market positioning.
• Analyze campaign and brand performance and provide actionable recommendations.
• Identify opportunities for partnerships, collaborations, activations, and other brand-building initiatives.
• Ensure all marketing materials and communications align with established brand guidelines.
• Stay informed about industry trends, consumer behaviour, and competitor activities.

Requirements

• Minimum of 3 years’ experience as a Brand Manager or in a similar brand/marketing role.
• Strong understanding of brand management, marketing, and consumer behaviour.
• Proven experience developing and executing successful brand campaigns.
• Excellent strategic thinking, communication, and project management skills.
• Strong understanding of market research and performance analytics.
• Creative, commercially aware, and results-oriented.
• Ability to work effectively with cross-functional teams.
• Proficiency in Canva, Google Analytics, Meta Business Suite, or similar marketing tools is an added advantage.
• Ability to manage multiple projects and meet deadlines.