Brand Manager at Creations Republic

Key Responsibilities:

• Develop comprehensive marketing and communication strategies aligned with organizational goals and objectives.
• Conduct market research to identify trends, competitor activities, and opportunities for innovation.
• Maintain and strengthen the organization's brand identity through consistent messaging and visual elements.
• Ensure brand guidelines are adhered to in all marketing and communication materials.
• Plan, implement, and evaluate marketing campaigns across various channels.
• Collaborate with creative teams to develop engaging content and visuals for campaigns.
• Oversee the organization's online presence, including website content and social media platforms.
• Utilize digital analytics to measure the success of campaigns and optimize strategies accordingly.
• Build and maintain relationships with media outlets and influencers.
• Develop and distribute press releases and manage media inquiries
• Ensure effective internal communication strategies to keep employees informed and engaged.
• Plan and execute promotional events, product launches, and trade shows.
• Coordinate logistics, manage vendor relationships, and oversee event budgets.
• Develop and manage the marketing and communication budget, ensuring cost-effective strategies are implemented.
• Establish key performance indicators (KPIs) for marketing and communication efforts.
• Regularly analyze and report on the effectiveness of campaigns, making data-driven recommendations.

Qualifications

• 3 years of experience in brand management.
• Track record of creative development for new and unique products
• Excellent written, verbal, and client-facing presentation skills.
• Demonstrated ability to execute results against strategy and meet critical deadlines.
• Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
• Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
• Experience implementing brand and license guidelines.
• Ability and willingness to travel where and when necessary.
• Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.