Brand Manager at Capital Luxury

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years experience in driver recruitment and training within the transportation industry.
• Experience in B2B marketing within the logistics, transportation, or supply chain industry.
• Knowledge of sustainability and green logistics branding strategies.
• Certification in branding, digital marketing, or related fields.
• Experience in public relations and media outreach is a plus.
• Proven experience in brand management, marketing, or corporate communications, preferably in logistics or supply chain.
• Strong understanding of digital marketing, SEO, and social media strategies.
• Oversee brand positioning, messaging, and visual identity across all marketing channels.
• Plan and execute marketing campaigns to promote logistics services, ensuring alignment with business goals.
• Conduct market research to understand industry trends, customer needs, and competitor activities.
• Collaborate with sales, operations, and customer service teams to ensure consistent brand messaging.
• Manage the company’s digital presence, including website, social media, and online advertising.
• Create and manage content strategies, including blogs, case studies, and thought leadership articles.
• Build and maintain relationships with key stakeholders, including partners, media, and influencers.
• Analyze brand performance metrics and adjust strategies to optimize engagement and lead generation.
• Organize branding events, sponsorships, and trade show participation.
• Ensure brand compliance in all internal and external communications.
• Stay updated on emerging marketing technologies and trends in the logistics sector.
• Strong project management skills with attention to detail.