Brand Manager at CADSYNC Consults

POSITION OVERVIEW

Our client, one of Nigeria’s leading retailers of personal care, beauty and cosmetic products with over 500 employees across their various branch locations, is looking for a Brand Manager who will be responsible for ensuring that the brand remains recognizable, up to date and exciting to customers. This is an exciting opportunity for a Brand Manager to join one of Nigeria’s leading retailers and build their career. This is an onsite position from Monday to Friday, based in Lagos, and the Brand Manager will report to the National Sales Manager.

RESPONSIBILITIES OF THE BRAND MANAGER:

• Analyze consumer insights
• Plan effective marketing campaigns and brand positioning strategies
• Manage existing and new brand categories.
• Approve seasonal design concepts, products, and colors that match our corporate brand
• Contribute to monthly/annual plan
• Assess how new brand concepts and strategies perform (ROI, KPIs)
• Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
• Communicate with partners, distribution agents, vendors, and other personnel
• Monitor/Review quarterly royalty statements to ensure accuracy.
• Foster internal partnerships to expedite the development of new products/ideas.
• Analyze current and upcoming market trends

EDUCATION REQUIREMENTS/QUALIFICATIONS OF THE BRAND MANAGER:

• ·Bachelor's degree in Marketing, Business, or related field. MBA preferred
• 3-5 years of experience in brand management, brand marketing, or marketing management

KEY COMPETENCIES:

• Brand Awareness - measuring the level of consumer consciousness of the product. It includes consumers’ ability to recognize a brand as well as associate it with a given product or service.

Top of mind awareness. The ability for consumers to think of a brand in relation to a product or service category. This can be split out into prompted or unprompted top of mind awareness.

Brand recognition. The ability for consumers to name a brand when presented with a tagline, logo or other brand asset.

• Brand Association - These are thoughts and feelings that consumers have towards your brand, whether functional or emotive.

Functional associations. Traits that consumers have ascribed to the brand that focus around considered, ‘logical’ factors such as value for money, level of quality and company ethics.

Emotive associations. Traits that customers have (sometimes unconsciously) ascribed to the brand that focus on feelings, such as nostalgia, happiness or anger.

• Brand Experience-Brand experience involves measures of general like and dislike of a brand, including likelihood to recommend a brand to their friends/family and satisfaction levels based on a recent experience

Customer satisfaction

• Brand experience involves measures of general like and dislike of a brand, including likelihood to recommend a brand to their friends/family and satisfaction levels based on a recent experience.

Usage- The percentage of people that use a brand among a given audience.

Recency- How recently a given customer has purchased from the business.

Frequency- The average number of times customers purchase over a given period.

Value-The average value of customer purchases over a specific period of time.

Conversion rate- The percentage of visits (whether online or in-store) that result in a sale and/or customer.

KNOWLEDGE, SKILLS AND ATTRIBUTES

• Proficient in MS Office and other sales management software
• Excellent Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques
• Strategic thinker able to identify long-term opportunities and trends