Brand Manager at Afriglobal Group

Detailed Tasks & Responsibilities:

• Brand Management, Event Management & Digital Marketing
• Build and strengthen the company’s brand within the diagnostic and healthcare industry
• Build and manage brand awareness, market positioning and digital marketing
• Ensure a strong and consistent brand message across all channels and marketing efforts (events, campaigns, web, social media, and promotional material)
• Organize company conferences, trade shows, activation programs and other major events as the need may arise
• Oversee all digital marketing activities, social media marketing strategies and content marketing
• Responsible for building brand awareness

Product Development & Pricing

• Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
• Work with the sales team to develop branding strategies to maximize profits and market share while balancing customer satisfaction
• Customer Satisfaction & Engagement
• Identify potential customers and target markets
• Analyze consumer behavior
• Implement customer activation programs and new product implementation
• Track and monitor all customer engagement action plan

Projects

• Supporting proper planning and execution of Marketing projects
• Assessing and identifying high potential locations for future business expansion.
• Monitor, track and ensure the success of expansion projects

CSR
Manage the company’s CSR activities

Others
Perform other duties as may be required by Management from time to time