Brand Identity Specialist at Rainoil Limited

Job Summary

• This role is  responsible for ensuring that Rainoil retail station within our network embodies our brand identity, quality standards, and values. The Brand Identity Specialist  work closely with cross-functional teams to design, develop, and implement physical branding elements that enhance the customer experience and build brand loyalty. This role requires a blend of creative vision, project management, and hands-on collaboration with vendors and contractors.

Duties and Responsibilities 

Brand Identity Implementation:

• Oversee the application of brand identity standards across all retail stations, ensuring consistency in visual elements such as signage, colour schemes, logos, and overall aesthetic.
• Develop and update brand guidelines specific to physical retail station branding, covering both interior and exterior elements.

Design & Development:

• Collaborate with design agencies, architects, and internal teams to conceptualize and produce unique, customer-centred physical branding elements.
• Ensure designs align with company standards, resonate with target audiences, and are adaptable across different station formats.

Project Management:

• Manage end-to-end brand identity projects for new station builds, renovations, and branding refreshes. This includes setting timelines, budgeting, and coordination with contractors, suppliers, and internal stakeholders.
• Regularly conduct site visits to ensure brand guidelines are being correctly implemented and provide corrective guidance as necessary.

Stakeholder Collaboration:

• Work closely with marketing, operations, and project teams to align branding initiatives with overall company strategy and to ensure station branding supports the customer journey.
• Provide updates and progress reports to senior leadership, highlighting key achievements, challenges, and proposed solutions.

Quality Assurance & Compliance:

• Conduct routine audits of retail stations to maintain brand standards and ensure compliance with local regulations and safety guidelines.
• Gather and analyse customer feedback on the physical station experience to identify areas for improvement and innovation.

Vendor & Contractor Management:

• Source, evaluate, and manage relationships with vendors and contractors for branding materials, including signage, lighting, paint, and structural elements.
• Negotiate pricing and manage contracts to ensure timely, cost-effective delivery of high-quality branding elements.

Required: 

• Bachelor’s degree in marketing, Design, Architecture, or related field.
• Minimum 3-5 years of experience in brand identity, retail design, or project management within the oil and gas industry, retail, or related fields.
• Demonstrated experience in managing large-scale branding projects, particularly those involving physical space design and implementation.
• Strong understanding of brand strategy, environmental design, and physical branding applications.
• Excellent project management skills, with the ability to manage multiple priorities, budgets, and timelines.

Preferred Qualifications:

• Experience working in a regulated industry (oil & gas, automotive, financial services).
• Knowledge of sustainability practices and materials in physical branding.