Brand Creative Associate at UstackSchool

Position Overview

• As the Brand Creative Designer, you will own the visual identity and creative execution across all brand, marketing, and learning touchpoints.
• You will work closely with Marketing, Product, Content, and Education teams to design high-quality graphics, documents, books, videos, and learning experience visuals that drive brand consistency, engagement, and clarity.
• This role owns creative quality, visual consistency, and brand expression across digital, marketing, and learning platforms.

Who You Are

You are a high-ownership, detail-driven Brand Creative Designer who thrives in fast-paced environments and consistently delivers high-quality visual work.

You:

• Think creatively while executing with precision
• Translate ideas, briefs, and content into clear, compelling visuals
• Care deeply about brand consistency and visual quality
• Design with purpose, clarity, and audience impact in mind
• Build reusable templates and systems, not one-off designs

You bring:

• Strong visual judgment and design fundamentals
• Excellent attention to detail with the ability to move fast
• Clear written and visual communication skills
• A proactive, collaborative mindset
• Humility, curiosity, and a strong builder mentality

Key Responsibility

Brand & Marketing Design

• Design brand-aligned visuals for social media, ads, landing pages, websites, presentations, and email campaigns.
• Create marketing creatives including banners, thumbnails, carousels, posters, and promotional assets.
• Maintain and evolve brand guidelines, templates, and design systems.
• Ensure visual consistency across all customer touchpoints.

Design & Visual Ownership

• Own the end-to-end design of graphics, images, books, documents, free learning materials, curriculum assets, monthly and annual reports, and all learning experience visuals.
• Design presentation templates
• Design Live classes presentations
• Design and maintain visually engaging layouts for books, guides, workbooks, curricula, and educational resources.
• Create branded documents and reports (monthly, quarterly, annual) that communicate insights clearly and professionally.
• Design learner-facing visuals for live classes, webinars, workshops, practical sessions, and the Learning Management System (LMS).
• Develop and maintain templates, design systems, and brand guidelines to ensure consistency across all materials.
• Translate content, data, and learning objectives into clear, accessible, and engaging visual formats.
• Collaborate with marketing, product, and education teams to deliver high-quality creative outputs.
• Ensure all designs meet brand standards, readability, and usability best practices.
• Manage multiple design projects simultaneously and deliver on deadlines.

Learning & LMS Creatives (Core Responsibility)

• Design creatives for live classes, webinars, workshops, and practical sessions hosted on the LMS.
• Create class cover images, banners, session thumbnails, and module visuals.
• Design slides, workbooks, worksheets, and practical exercise templates.
• Create countdown slides, holding screens, and session open/close visuals for live classes.
• Design certificates, completion badges, and learner progress visuals.
• Support instructors with branded presentation templates and visual aids.
• Ensure all learning creatives are clear, accessible, and easy to understand.

Video & Motion Design

• Edit short-form videos for social media, ads, and course promotion.
• Create video assets for webinars, workshops, and recorded classes.
• Add captions, lower thirds, transitions, animations, and brand elements.
• Repurpose long-form learning content into short, engaging clips for marketing and LMS previews.

Collaboration & Execution

• Work closely with marketing, curriculum, instructors, and product teams.
• Translate learning objectives into effective visual formats.
• Manage multiple creative requests and deadlines efficiently.
• Iterate quickly based on feedback from educators and learners.

Pre-Production & Planning:

• Collaborate with content, marketing, and editorial teams to conceptualize video and visual projects.
• Develop scripts, storyboards, and shot lists.
• Design visual elements, layouts, and motion graphics to complement video content.
• Plan shoots, including location scouting, scheduling, and equipment setup.

Production (Videography):

• Capture high-quality video footage using professional equipment.
• Direct video shoots, including lighting, sound, and camera angles.
• Ensure proper framing, composition, and brand consistency.

Post-Production (Video Editing & Motion Graphics):

• Edit raw footage into polished final videos using industry-standard software (Premiere Pro, After Effects, DaVinci Resolve, etc.).
• Create and integrate graphics, motion graphics, and animations for video projects.
• Design visual assets (thumbnails, social media banners, video intros/outros).
• Optimize videos for multiple platforms (social media, web, events, etc.).
• Ensure all outputs meet brand guidelines and deadlines.

Quality Control & Delivery:

• Review and revise videos and designs based on feedback.
• Maintain organized video files, design assets, and an accessible media archive.

Required Skills & ToolsDesign & Video Tools

• Adobe Photoshop (required)
• Canva (advanced – brand kits, templates, collaboration)
• CapCut (including CapCut Pro)
• Strong understanding of video editing and basic motion graphics
• Experience creating slides and learning materials

Creative & Technical Skills

• Strong sense of visual storytelling and instructional clarity
• Ability to design for learning, not just aesthetics
• Understanding of digital education and LMS environments
• Excellent attention to detail and consistency
• Ability to execute quickly in a fast-paced environment

Nice to Have

• Experience designing for education, edtech, or training programs
• Knowledge of After Effects, Premiere Pro, or Illustrator
• Experience creating interactive or instructional content
• Familiarity with accessibility and readability best practices

What Success Looks Like

• High-quality creatives used consistently across the LMS
• Engaging and professional visuals for live classes and workshops
• Improved learner engagement and clarity
• Strong brand recognition across learning and marketing content
• Fast turnaround and reliable delivery

Qualifications

• 2 - 5 years of proven experience as a videographer, video editor, and graphics designer
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, Final Cut Pro, DaVinci Resolve) and design tools (Photoshop, Illustrator, Canva).
• Strong knowledge of lighting, sound, cinematography, and visual storytelling principles.
• Ability to produce motion graphics and animated content.
• Creativity, storytelling skills, and a keen eye for aesthetics.
• Excellent time-management skills to handle multiple projects simultaneously.