Brand & Communications Lead at Coinbox Limited

Job Summary:

• The Brand & Communications Lead will define our brand identity and manage campaigns across digital, social, and offline channels. They will ensure consistent brand messaging, maximize visibility, and drive user acquisition while monitoring campaign ROI.

Key Responsibilities:

• Own brand voice, PR, media buying, and content strategy.
• Design and launch digital/social media campaigns (FB, TikTok, IG).
• Coordinate radio jingles, OOH, influencer partnerships, and activations.
• Monitor CAC, CPI, and engagement metrics.
• Manage internal brand designers and external agencies.
• Develop and manage content calendars for digital and offline campaigns.
• Conduct regular brand health checks and customer sentiment analysis.
• Build influencer and ambassador programs to grow brand advocacy.
• Lead crisis communication planning and execution when needed.
• Coordinate with product and data teams to tailor campaigns based on user insights.
• Manage brand budget allocation and recommend cost optimization strategies.

Qualifications & Requirements:

• Minimum of an HND/B.Sc. degree in Marketing, Mass Communication, Public Relations, or related field.
• 5 – 8 years of experience in marketing/brand management (tech or consumer brands).
• Proven campaign management experience.
• Strong storytelling, digital + offline expertise.
• Proficiency with digital tools (Google Ads, Meta Ads Manager, analytics tools).
• Experience working with agencies, influencers, and media outlets.
• Analytical mindset to monitor CAC, CPI, and campaign ROI.