Brand Communication Manager at Elizabeth Maddeux

About the Role

• We are seeking a Brand Communication Manager to shape and amplify our brand’s voice. 
• This role involves developing and executing communication strategies that enhance brand awareness, engagement, and credibility across multiple channels. 
• The ideal candidate will have a strong background in brand storytelling, public relations, and digital marketing, ensuring consistent and compelling messaging that resonates with our audience.

Responsibilities

• Ensure brand positioning and consistency across all communication channels.
• Conduct market research to understand audience behavior and refine messaging.
• Manage crisis communication and reputation strategies to protect the company’s image.
• Oversee the creation of high-quality content for websites, blogs, newsletters, and social media.
• Collaborate with design and marketing teams to develop visually appealing brand assets and content calendars.
• Optimize content and engagement strategies to align with industry trends.
• Lead storytelling initiatives that highlight the company’s mission, products, and impact.
• Develop internal communication strategies to align employees with brand values.
• Coordinate brand training and workshops to maintain a strong corporate identity.
• Plan and execute brand awareness campaigns, product launches, and promotional activities.
• Track and analyze the effectiveness of communication strategies, providing insights to improve engagement.
• Build and maintain strong relationships with media outlets, influencers, and key industry stakeholders.
• Craft and distribute press releases, media statements, and thought leadership articles.
• Liaise with vendors, service providers, and creative agencies to execute campaigns.
• Oversee the production of advertisements, promotional materials, and multimedia content.
• Work cross-functionally to deliver integrated marketing campaigns.
• Conduct brand sentiment analysis, audience research, and competitor benchmarking.
• Develop and present performance reports to senior management based on KPIs.
• Manage the brand communication budget to ensure cost-effective execution.
• Prepare proposal documents for marketing initiatives, sponsorships, and partnerships.
• Negotiate contracts with external vendors and service providers to optimize spending.

Requirements

• B.Sc / HND in Marketing, Communications, Public Relations, Business, or a related field.
• 3 - 4 years proven experience in brand communications, PR, or marketing, preferably in the fintech or financial services industry
• Strong writing, storytelling, and content development skills
• Experience in managing media relations, crisis communication, and corporate branding
• Proficiency in digital marketing, social media management, and content strategy
• Ability to analyze data and refine strategies for better engagement and impact
• Strong leadership, collaboration, and project management skills
• Access to industry events, training, and professional development