Brand Associate at M.O.T

Job Description

• The Brand Associate is responsible for the implementation of brand development and marketing strategies.
• This role requires in-depth knowledge, and experience in brand and marketing communications, copywriting, public relations, partnership management, and brand development and management.
• The candidate must have excellent communication skills (both written and verbal), be creative, self-motivated, and well-organized.

Roles and Responsibilities

• Curate customer experience by managing the brand communication strategy across all communication and sales channels.
• Own, develop and maintain the external brand narrative and leverage opportunities for high visibility brand and product stories.
• Deliver clear and compelling copy across all consumer and promotional channels, ensuring messaging is aligned and on-brand.
• Strategize, develop, and execute all brand awareness and public relations initiatives across channels, including but not limited to offline and digital media.
• Build, manage, and maintain strong relationships with all internal and external stakeholders in the execution of public relations initiatives.
• Design and organize events and activations that generate awareness, grow the customer base, and produce returns for the brand.
• Identify, evaluate, prepare, and execute strategic value creation partnership and collaboration opportunities.
• Execute and provide support for other cross-functional brand and marketing initiatives.

Requirements

• Bachelor's Degree in Communications, Business or relevant field
• Master’s degree (or second degree equivalent)
• 3-5 years of relevant work experience
• In-depth knowledge of communication, PR, copywriting, marketing, and brand management
• Excellent communication skills, both oral and written
• Creative and innovative
• Strong organizational skills

Attributes Required:

• Strategic thinking and planning in line with set goals and objectives
• Hardworking, driven, and self-starting
• Good interpersonal skills
• Research, critical thinking, and analytical skills
• Attention to detail.