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  • Posted: Mar 15, 2023
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    ImaliPay is building the financial services infrastructure for Africa’s gig economy workers. We are passionate about building solutions that financially empower the lives of Africa’s 15 million gig workers. Currently based out of Lagos, Nairobi and Johannesburg, we are a mission-driven team with teammates from a diverse set of backgrounds and cou...
    Read more about this company


    Brand and Content Manager

    Duties & Responsibilities

    • To deliver business goals and objectives tied Objectives and Key Results set by the Executive team
    • Define the brand positioning, tonality, values and ensure consistency of brand across all platforms.
    • Build and execute a cohesive social media strategy that creates engagement in the financial sector and execute the social media calendar
    • Be responsible for all user-facing content - across our channels from Blog to in-app shorts
    • Work closely with the Marketing Team to design, track and evaluate performance metrics for Content
    • Planning, implementing and measuring all content-related activities across different channels
    • Leading the design and delivery of our content strategy, roadmap and schedule
    • Day-to-day content management across website, blog, FAQs, emails, etc
    • Optimize all content for SEO and Social Media algorithms
    • Working closely with product team to effectively plan and communicate updates / new features
    • Creation of stand-out, useful and uniquely Oodle content for our customers (blogs, white papers, infographics, video)
    • Working with comms / social media manager to create first-class content that grows our brand awareness and reputation
    • Supporting our customer facing functions to improve and enhance existing customer journeys
    • Management and collaboration with agency partners / freelancers as required
    • Analyze and report on success of content initiatives; with a focus ongoing improvement

    Key Competencies Level:

    • Management skills
    • Interpersonal and strong communication skills that are upwards, downwards and sideways
    • The ability to command respect and to create a sense of community amongst the members of the project teams
    • Detailed knowledge of current online tools and marketing trends, including SEO
    • Sound business case development and approvals skills
    • Ability to come up with creative ideas.
    • Problem solving capabilities
    • Matches ImaliStar profile:Young , vibrant mature
    • Possibility mentality
    • Humble and open minded
    • Curious and inquisitive
    • Accountable and open to learn
    • Big on problem solving
    • Strong written and communication skills
    • Positive and optimistic attitude
    • Goal oriented and motivated by KPIs

    Ideal Requirement or Skills:

    • Must have experience writing content
    • Demonstrated creativity and out-of-the-box thinking.
    • Must possess excellent written and verbal communication skills
    • Must have empathy for users, and a knack for storytelling
    • Ideal candidate must have atleast 2years work experience as a Brand & Content Manager or related work experience in the fintech space or related sector.

    Method of Application

    Qualified candidates should forward application to using the job title as the subject of the email.

    Interested and qualified? Go to ImaliPay on to apply

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