Brand and Content Manager at ImaliPay

Duties & Responsibilities

• To deliver business goals and objectives tied Objectives and Key Results set by the Executive team
• Define the brand positioning, tonality, values and ensure consistency of brand across all platforms.
• Build and execute a cohesive social media strategy that creates engagement in the financial sector and execute the social media calendar
• Be responsible for all user-facing content - across our channels from Blog to in-app shorts
• Work closely with the Marketing Team to design, track and evaluate performance metrics for Content
• Planning, implementing and measuring all content-related activities across different channels
• Leading the design and delivery of our content strategy, roadmap and schedule
• Day-to-day content management across website, blog, FAQs, emails, etc
• Optimize all content for SEO and Social Media algorithms
• Working closely with product team to effectively plan and communicate updates / new features
• Creation of stand-out, useful and uniquely Oodle content for our customers (blogs, white papers, infographics, video)
• Working with comms / social media manager to create first-class content that grows our brand awareness and reputation
• Supporting our customer facing functions to improve and enhance existing customer journeys
• Management and collaboration with agency partners / freelancers as required
• Analyze and report on success of content initiatives; with a focus ongoing improvement

Key Competencies Level:

• Management skills
• Interpersonal and strong communication skills that are upwards, downwards and sideways
• The ability to command respect and to create a sense of community amongst the members of the project teams
• Detailed knowledge of current online tools and marketing trends, including SEO
• Sound business case development and approvals skills
• Ability to come up with creative ideas.
• Problem solving capabilities
• Matches ImaliStar profile:Young , vibrant mature
• Possibility mentality
• Humble and open minded
• Curious and inquisitive
• Accountable and open to learn
• Big on problem solving
• Strong written and communication skills
• Positive and optimistic attitude
• Goal oriented and motivated by KPIs

Ideal Requirement or Skills:

• Must have experience writing content
• Demonstrated creativity and out-of-the-box thinking.
• Must possess excellent written and verbal communication skills
• Must have empathy for users, and a knack for storytelling
• Ideal candidate must have atleast 2years work experience as a Brand & Content Manager or related work experience in the fintech space or related sector.