Brand Activation Lead at U-Connect Human Resources Consulting

Key Job Responsibilities:

• Lead the creation of BTL marketing campaigns and promotions, with the aim of driving education, awareness and growth
• Plan, execute, and oversee ground activations, including school tours, sports events, hospital programs and other consumer experiences that drive brand love and product volumes
• Guide the activation team on the planning and implementation of BTL activities
• Manage the production and distribution of marketing collateral

Deliverables and Activities:

• Manage brands relationship with external agencies and vendors
• Build relationships with key opinion leaders. E.g in sports, medical
• Product detailing/presentation: Lead the education of key opinion leaders
• Sampling: Drive product sampling through engaging activations
• Events: Increase brand awareness and product experience through events
• Promotions: Conduct promotional activities and be responsible for promo materials.

 Required Skills and Experience:

• Experience developing effective marketing campaigns with a strong bias for ROI, across BTL
• Candidate must have hands on experience in organising events, knowing relevant stakeholders to meet to approve, start, coordinate, arrange and finalise an event. (With track records).
• Trade or experiential Marketing experience
• Detail oriented, critical thinker and problem solver
• Good communication skills

Qualifications:

• 3-5 years’ experience in BTL role
• Candidate must have worked in branding or advertising agencies
• Bachelor's degree in a discipline related to functional work or role
• Age: Mature adult (27 years & above)