Brand/ Account Manager at The Borough Lagos

Responsibilities

• Managing and executing client campaigns and projects
• Implement brand communication plans
• Execute activities to communicate business value proposition to customers
• Develop and implement brand communication strategies
• Manage all internal and external communications on behalf of clients
• Oversee the creation of marketing materials on client projects
• Ensure all communications align with our brand identity on client projects
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and monitor competitors’ activities

Requirements and skills

• Proven working experience as a brand manager or associate brand manager in PR or advertising is a plus.
• Excellent verbal and communication skills are imperative to implementing the vision of a client with creative and impactful strategies.
• Advanced written documentation skills such as case studies, strategy proposals, and presentations.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills paired with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field