Branch Manager at Westfield Consulting

Job Summary

• Responsible for the effective management of the Bank branch, formulate and implement sales and marketing plans, ensure efficient operations, staff management, compliance with bank policies and procedures, other financial and administrative functions, and the profitability of the branch.

Principal Duties and Responsibilities

• Formulate and implement localized sales and marketing plans in line with the Bank’s policy.
• Plan and implement sales and marketing activities within the branch to grow the liabilities business and achieve sales targets.
• Allocate branch resources effectively, including manpower, operational costs, promotion budgets, etc.
• Formulate directives for identifying business opportunities.
• Develop and implement business and customer service strategies.
• Develop a quality loan portfolio to obtain the bank’s loan growth objectives.
• Accept, analyse, collect, and review required documents to initiate the loan process.
• Monitor the loan portfolio to correct loan document exceptions.
• Manage operational risk - identify, assess, mitigate, and control, and ensure application of control measures to minimize risk exposure of the Bank.
• Ensure deposit growth to obtain the bank’s deposit growth objectives by promoting the Bank’s services.
• Communicate and implement new ideas and marketing strategies within the branch market area to improve sales, cross-sell, marketing, and staff development.
• Provide directives and guidance on all operational and personnel matters to employees in the branch.
• Achieve overall branch sales performance objectives and targets on individual products by monitoring subordinates.
• Monitor and review sales performance goals of individual sales and marketing staff, monitor, update, review, and implement the branch sales plan.
• Provide sales coaching and training to the marketing staff of the branch to enhance their performance.
• Maintain a high level of employee morale to minimize turnover and maximize customer service satisfaction.
• Implement corporate culture through reinforcement of quality service and teamwork, and maintain a high level of employee morale within the branch.
• Maintain efficient workdays, lead the personnel in the branch, and ensure customer service relations to meet the branch's financial goals.
• Ensure branch compliance with audit and regulatory procedures.
• Oversee the day-to-day duties of personnel, facilitate communication between departments, and provide regular reports to top Management.
• Manage the branch to achieve assigned performance targets.

Qualifications and Experience

• Degree in Finance, Accounting, Economics, or related discipline from a recognised university.
• A postgraduate qualification or relevant professional certification would be an added advantage.
• A minimum of 7 years of continuous banking experience in sales and credit, with at least 4 years in a supervisory role.
• Good knowledge of Basic Accounting and Financial Analysis, Business Law, Business/Financial Advisory services, Banking Operations, Leasing, Trade Services, Laws, and regulations relating to Banking.
• Familiar with the bank’s core accounting system.
• Knowledge of personal computers and related word processing and spreadsheet software.
• Credit Risk Assessment and Analysis skills, relationship management and networking skills, and excellent business writing and presentation skills.